In a recent client meeting, I had to quickly think of a way to describe the web content process. The client wanted web copy and thought that in hiring a professional web content writer, that’s what she would get – copy to “fill in the blanks”. That’s when I resorted to using something a good writer should never use – a cliché…

Square peg, round hole. I use this expression a lot when it comes to explaining to clients what it’s like to rewrite the web content for their existing website without making any other changes to the website itself – like tweaks to the navigation structure or design…