Most people think of web content in terms of blocks of text that fill the pages of a website. Sure, the tone and style may be different …or the layout might force the blocks of text into smaller, more readable chunks, but if you were to ask most people to point to the content on their website, they would primarily refer to the physical words alone (or video, as the case may be)…

I don’t know what it is about writing but society undervalues it until it stops being produced (i.e. the near crippling of Hollywood during the 2007-08 Writer’s Strike) or doesn’t deliver the results they had hoped (i.e. the fall-off of magazine and newspaper subscriptions forcing the shut-down of entire publications).

I am not a bandwagon kind of person, but I am a solutions person. When I started Digitalword in 2004, nobody was talking about the written content on web pages. It was out of frustration at seeing web projects take twice as long to complete and yielding half the results they should, that I started [...]