Words connote, emote, describe, communicate …and build business. Don’t believe me? Ask anyone on the street what companies inspire us to Just Do It, Think Different, or Have It Your Way? Even a string of seemingly nonsensical words like the onomatopoeic Plop Plop Fizz Fizz have meant big business for companies selling little more than [...]

For those of you who have never placed an ad in the paper, on radio or television, or even on the side of a skyscraper, CPM is the unit of measurement used to determine the advertising sales rate you pay based on the number of impressions your ad receives. Impressions, of course, are determined by the location of your ad and how many people could potentially view it…

It seems everyone in the web community these days is trying to “define” the various discipline areas that make up web development as a whole. It’s funny that human nature forces us to erect parameters upon which to hang meaning. Perhaps it is how we conquer new frontiers, by staking claim of what is known, before we explore the infinite possibilities of what is not…