Meaning and interpretation. When you get down to the essence of language – and in turn, communication – it all comes down to these two qualities: the literal meaning …and figurative interpretation of words. The stumbling block online isn’t so much in the dictionary definition of the vocabulary used to describe products or services, but [...]

Somehow the act of hanging a mission statement in the foyer of a business has transferred itself to the About Page of most websites. What was once a practice of communicating trust, confidence, and credibility to customers in a bricks and mortar world is now an ineffective way of connecting and engaging with target audiences [...]