Subscribe through RSSROI Redux In A Knowledge-Based Economy
Published on Monday, September 6th, 2010 by Kristina Mausser under Business Strategy
It’s tough to quantify Return on Investment (ROI) online. It makes sense that organizations need to justify marketing expenditures on activities or investments that help to meet their business objectives. For many, business decisions come down to the basic Biz101 equation of: ROI = (Gain from Investment – Cost of Investment) / Cost of Investment [...]
