In a world where online content is the strongest influencer of a business’s success, it’s important to make sure that the content we publish is consistently at the top of its game.

Like all other business assets, content has both an extrinsic and intrinsic value…

When it comes to websites, two opposing forces come into play with website content. On one hand, the corporate message must be conveyed. On the other, the audience and their needs as both consumer and user of technology must be addressed[...]

It’s tough to quantify Return on Investment (ROI) online. It makes sense that organizations need to justify marketing expenditures on activities or investments that help to meet their business objectives. For many, business decisions come down to the basic Biz101 equation of: ROI = (Gain from Investment – Cost of Investment) / Cost of Investment [...]

Meaning and interpretation. When you get down to the essence of language – and in turn, communication – it all comes down to these two qualities: the literal meaning …and figurative interpretation of words. The stumbling block online isn’t so much in the dictionary definition of the vocabulary used to describe products or services, but [...]

Words connote, emote, describe, communicate …and build business. Don’t believe me? Ask anyone on the street what companies inspire us to Just Do It, Think Different, or Have It Your Way? Even a string of seemingly nonsensical words like the onomatopoeic Plop Plop Fizz Fizz have meant big business for companies selling little more than [...]

For those of you who have never placed an ad in the paper, on radio or television, or even on the side of a skyscraper, CPM is the unit of measurement used to determine the advertising sales rate you pay based on the number of impressions your ad receives. Impressions, of course, are determined by the location of your ad and how many people could potentially view it…

I don’t know what it is about writing but society undervalues it until it stops being produced (i.e. the near crippling of Hollywood during the 2007-08 Writer’s Strike) or doesn’t deliver the results they had hoped (i.e. the fall-off of magazine and newspaper subscriptions forcing the shut-down of entire publications).

I am not a bandwagon kind of person, but I am a solutions person. When I started Digitalword in 2004, nobody was talking about the written content on web pages. It was out of frustration at seeing web projects take twice as long to complete and yielding half the results they should, that I started [...]

Since most small to mid-sized businesses don’t have an in-house editorial team …or marketing department …or even web team, web content review often falls on an already stretched business owner to provide constructive feedback on the first draft of content received from their web copywriter…

With Twitter reaching the collective consciousness of the mass populace, I am being asked more and more frequently during client meetings by those on the outer fringes of the adoption sphere: “What about Twitter? Is Twitter considered web content?” It’s a good question…