1 – Mobile & e-Commerce Content Strategy Will Be Hot: For the past few years, Content Strategists have been crusading for the need for organizations to develop and implement a content strategy to help plan, create, manage and analyze their content across channels… mostly web. In 2012, other web professionals, such as user experience designers, social media strategists and web developers, will start to seek out content strategy planning for mobile and e-commerce experiences…

In a world where online content is the strongest influencer of a business’s success, it’s important to make sure that the content we publish is consistently at the top of its game.

Like all other business assets, content has both an extrinsic and intrinsic value…

My business partner, Jeff Parks, wrote a brilliant blog post last week about the importance of inspiration to the creative process. The crux of his argument? That creativity needs to be sought out and nurtured as an internal journey aroused by external sources. In many creative disciplines, Content Strategy included, our own persistent introspection however can start to swallow us whole as we seek to define and champion our creative output for public scrutiny.

At the conclusion of the inaugural US content strategy conference, Confab, in May. I couldn’t help but think how much this conference was long overdue …and somewhat too late. While we need to talk about digital content (I am having a harder and harder time referring to it simply as web content as mobile slowly overtakes desktops as our method of choice for accessing the Internet) because it forms the basis of online information, it’s sad to see it so late to the party…

Digital content is consumable content. Unlike print, where words are read and savoured, the web has created a culture of content grazers. Users prefer to hop, skip and jump over words without so much as digesting the meaning before hitting the back button. In an increasingly iconographic-driven space inspired by mobile apps and fueled by [...]

1. Function Must Exist Without Form iPad, Blackberry, Droid, PS3, In-Dash Car Console – Virtually all digital devices now connect to the Internet. Be cognizant that your content may not be viewed as you intended. Is your content scalable? Accessible? Consumable? …

When it comes to websites, two opposing forces come into play with website content. On one hand, the corporate message must be conveyed. On the other, the audience and their needs as both consumer and user of technology must be addressed[...]

Meaning and interpretation. When you get down to the essence of language – and in turn, communication – it all comes down to these two qualities: the literal meaning …and figurative interpretation of words. The stumbling block online isn’t so much in the dictionary definition of the vocabulary used to describe products or services, but [...]

It seems everyone in the web community these days is trying to “define” the various discipline areas that make up web development as a whole. It’s funny that human nature forces us to erect parameters upon which to hang meaning. Perhaps it is how we conquer new frontiers, by staking claim of what is known, before we explore the infinite possibilities of what is not…

Most people think of web content in terms of blocks of text that fill the pages of a website. Sure, the tone and style may be different …or the layout might force the blocks of text into smaller, more readable chunks, but if you were to ask most people to point to the content on their website, they would primarily refer to the physical words alone (or video, as the case may be)…