I am not a bandwagon kind of person, but I am a solutions person. When I started Digitalword in 2004, nobody was talking about the written content on web pages. It was out of frustration at seeing web projects take twice as long to complete and yielding half the results they should, that I started [...]

In a recent client meeting, I had to quickly think of a way to describe the web content process. The client wanted web copy and thought that in hiring a professional web content writer, that’s what she would get – copy to “fill in the blanks”. That’s when I resorted to using something a good writer should never use – a cliché…

Square peg, round hole. I use this expression a lot when it comes to explaining to clients what it’s like to rewrite the web content for their existing website without making any other changes to the website itself – like tweaks to the navigation structure or design…

Since most small to mid-sized businesses don’t have an in-house editorial team …or marketing department …or even web team, web content review often falls on an already stretched business owner to provide constructive feedback on the first draft of content received from their web copywriter…

Before the dot com boom, my first career was in marketing …sales to be exact. I was the marketing manager for an insurance product line at the branch office of a Fortune 500 company. In the few years that I was there, sales and profitability increased by nearly 200% under my direction…

2009 was a challenging year economically. While many businesses suffered the results of a downturn in sales, few sought to fight back with increased expenditure on the very tactics that could help propel them through the tough times. Ironically, marketing and communications budgets are often the first to get cut when companies actually need them [...]

I love television commercials. Where others might search for the remote in earnest to mute, fast forward or channel surf – I prefer to sit through these three minute breaks as sound bites of entertainment in and of themselves…

Digitalword believes all great websites start with a solid architectural blueprint before even moving onto the design and development phase of the project …no matter if you’re creating a site for the first time or initiating a redesign for the third…

I was never really any good at “textbook business” back in university but I do remember a few catch-all phrases they instilled in our vocabulary back then. One of them was: Know What Business You’re In. On the surface that seems like a no-brainer. If you’re a shoe company, you sell shoes. If you’re an accountant, you sell accounting services. If you’re a school, you sell education. However, that’s not the nugget of goodness encased in this all-knowing mantra. It helps to add an impact word to get the full gist: Know What Business You’re REALLY In!…

It seems like a simple enough question, “What is the purpose of your website?” But so few clients I encounter have really thought of a specific answer. Most are more concerned about visibility, branding, and website traffic than they are about really defining the purpose of their website…