1. Function Must Exist Without Form iPad, Blackberry, Droid, PS3, In-Dash Car Console – Virtually all digital devices now connect to the Internet. Be cognizant that your content may not be viewed as you intended. Is your content scalable? Accessible? Consumable? …

When it comes to websites, two opposing forces come into play with website content. On one hand, the corporate message must be conveyed. On the other, the audience and their needs as both consumer and user of technology must be addressed[...]

This post is for you …the writer, the entrepreneur, the up-and-coming content strategist, the communications professional. The myriad of people who read my blog and, I discover, really enjoy it. It’s for the individuals, who, each year share with me their own dreams of freelancing …and the fear of pursuing them.

When Amy Winehouse sang “They tried to make me go to rehab but I said ‘no, no, no’!” she wasn’t referring to a physiotherapy appointment for a sprained ankle. And when Sam Cooke referred to “men working on the chain gang” he wasn’t talking about a jewelry heist either. That’s the trouble with words. Without [...]

Somehow the act of hanging a mission statement in the foyer of a business has transferred itself to the About Page of most websites. What was once a practice of communicating trust, confidence, and credibility to customers in a bricks and mortar world is now an ineffective way of connecting and engaging with target audiences [...]

Words connote, emote, describe, communicate …and build business. Don’t believe me? Ask anyone on the street what companies inspire us to Just Do It, Think Different, or Have It Your Way? Even a string of seemingly nonsensical words like the onomatopoeic Plop Plop Fizz Fizz have meant big business for companies selling little more than [...]

For those of you who have never placed an ad in the paper, on radio or television, or even on the side of a skyscraper, CPM is the unit of measurement used to determine the advertising sales rate you pay based on the number of impressions your ad receives. Impressions, of course, are determined by the location of your ad and how many people could potentially view it…

Most people think of web content in terms of blocks of text that fill the pages of a website. Sure, the tone and style may be different …or the layout might force the blocks of text into smaller, more readable chunks, but if you were to ask most people to point to the content on their website, they would primarily refer to the physical words alone (or video, as the case may be)…

I don’t know what it is about writing but society undervalues it until it stops being produced (i.e. the near crippling of Hollywood during the 2007-08 Writer’s Strike) or doesn’t deliver the results they had hoped (i.e. the fall-off of magazine and newspaper subscriptions forcing the shut-down of entire publications).

I am not a bandwagon kind of person, but I am a solutions person. When I started Digitalword in 2004, nobody was talking about the written content on web pages. It was out of frustration at seeing web projects take twice as long to complete and yielding half the results they should, that I started [...]