In a recent client meeting, I had to quickly think of a way to describe the web content process. The client wanted web copy and thought that in hiring a professional web content writer, that’s what she would get – copy to “fill in the blanks”. That’s when I resorted to using something a good writer should never use – a cliché…

Square peg, round hole. I use this expression a lot when it comes to explaining to clients what it’s like to rewrite the web content for their existing website without making any other changes to the website itself – like tweaks to the navigation structure or design…

The web content space is occupied by two kinds of writers: Web Content Writers – Those who are pragmatic in their approach, focusing on “plain language” and “soundbite” sentences, who are hyper-aware of website visitors as “users” with physiological parameters that define the interaction they have with words, as elements, published on a technology-based platform…

Since most small to mid-sized businesses don’t have an in-house editorial team …or marketing department …or even web team, web content review often falls on an already stretched business owner to provide constructive feedback on the first draft of content received from their web copywriter…

With Twitter reaching the collective consciousness of the mass populace, I am being asked more and more frequently during client meetings by those on the outer fringes of the adoption sphere: “What about Twitter? Is Twitter considered web content?” It’s a good question…