With each passing year, technology adds to the daily rituals of our lives. First it was checking voicemail, then it was checking email, finally with social media reaching mass adoption, we’ve now added a daily (or hourly even) check of Twitter, Facebook and other online tools that connect us instantly to the lives of [...]

Before the dot com boom, my first career was in marketing …sales to be exact. I was the marketing manager for an insurance product line at the branch office of a Fortune 500 company. In the few years that I was there, sales and profitability increased by nearly 200% under my direction…

2009 was a challenging year economically. While many businesses suffered the results of a downturn in sales, few sought to fight back with increased expenditure on the very tactics that could help propel them through the tough times. Ironically, marketing and communications budgets are often the first to get cut when companies actually need them [...]