Since most small to mid-sized businesses don’t have an in-house editorial team …or marketing department …or even web team, web content review often falls on an already stretched business owner to provide constructive feedback on the first draft of content received from their web copywriter…

With Twitter reaching the collective consciousness of the mass populace, I am being asked more and more frequently during client meetings by those on the outer fringes of the adoption sphere: “What about Twitter? Is Twitter considered web content?” It’s a good question…

For all intents and purposes the Web industry is now over a decade old. As a Web 1.0 veteran, I have seen “rock stars” of the industry rise and fall over in-demand, online trends like Flash, Search Engine Marketing and Social Media. While these various areas do require a certain level of expertise, the Web [...]

With each passing year, technology adds to the daily rituals of our lives. First it was checking voicemail, then it was checking email, finally with social media reaching mass adoption, we’ve now added a daily (or hourly even) check of Twitter, Facebook and other online tools that connect us instantly to the lives of [...]

Before the dot com boom, my first career was in marketing …sales to be exact. I was the marketing manager for an insurance product line at the branch office of a Fortune 500 company. In the few years that I was there, sales and profitability increased by nearly 200% under my direction…

2009 was a challenging year economically. While many businesses suffered the results of a downturn in sales, few sought to fight back with increased expenditure on the very tactics that could help propel them through the tough times. Ironically, marketing and communications budgets are often the first to get cut when companies actually need them [...]

Digitalword believes all great websites start with a solid architectural blueprint before even moving onto the design and development phase of the project …no matter if you’re creating a site for the first time or initiating a redesign for the third…

I always talk about the three kinds of content that a website should have for it to be successful – information-based, task-based, and relationship-based. These of course are the keys to ROI through search engine optimization, customer engagement, and word-of-mouth…

I was never really any good at “textbook business” back in university but I do remember a few catch-all phrases they instilled in our vocabulary back then. One of them was: Know What Business You’re In. On the surface that seems like a no-brainer. If you’re a shoe company, you sell shoes. If you’re an accountant, you sell accounting services. If you’re a school, you sell education. However, that’s not the nugget of goodness encased in this all-knowing mantra. It helps to add an impact word to get the full gist: Know What Business You’re REALLY In!…