Web Content Writing
With 150 words to work with and plain language that is easy for search engines to find and target audiences to understand, web content writing takes marketing and communications messaging to a whole new level. Digitalword’s unique approach to web content writing means informative, persuasive, and engaging Web Content That Clicks!
Web Content Strategy
Digitalword believes all websites should START with a user-centered web content strategy based on solid User Experience (UX) and Information Architecture (IA) practices. A web content strategy is like a blueprint upon which to build the solid foundations for a website’s success. Identify your online target audience, create personas, develop site maps, and build wireframes to identify key content areas – it just makes strategic sense!
Digitalword partners with i.a. consultants inc., one of Canada’s leading Information Architecture firms, providing expertise in User Experience (UX) and Information Architecture (IA) strategy, including post-launch usability testing.
Internet Business Strategy
Many companies know they want a website but few clearly define its role within the greater context of traditional corporate marketing and communications objectives. Digitalword advises clients on closed-loop Internet business strategies that take into account “the bigger picture”. In determining the true purpose of your website and how it fits into your overall business operations, we can help solidify the best approach for using the web to its full advantage.
Training
“Writing For the Web – Creating Web Content That Clicks”
Writing for the Web: Creating Web Content That Clicks is a two-day workshop that explores the relevance and significance of content today. With the prevalence of social media and Web 2.0, getting your message across succinctly and creatively is more important than ever before.
Find out why writing for the web is all about knowing your audience and honing your craft. Discover how getting back to the basics of creative writing can make for compelling copy that delivers your message clearly and consistently over the web. Learn how important Search Engine Optimization (SEO) is to know …but not always to use! Most importantly, realize how your role as content creator is vital to the development – and success! – of your organization’s website.
Created for those employees who find themselves on the front lines of content creation, this workshop promises to deliver practical instruction, real world advice and hands-on experience in creating Web Content That Clicks!
