Comments on: Are We Not Context Strategists?

By: James Royal-Lawson

James Royal-Lawson — Wed, 07 Jul 2010 18:19:18 +0000

Thanks for the reminder that more often I need to follow up Twitter conversations with a comment at the source!

As you say in your opening paragraph, it’s human nature to pigeon-hole. So rather than try to fight human nature I believe we need (as an industry) to be better at bringing together all the many disciplines that are require to produce an effective web presence.

We’re seeing argument after argument about which discipline lies at the top (or bottom) of the pyramid – “xxx is king”. What we should be doing is concentrating on linking these skills horizontally in order to help organisations get the best out of the web.

That linking role is crucial – what you call it (web manager, web responsible, project manager, marketeer) isn’t so important so long as they have the breadth and clarity of mind to live up to the job.

By: Kristina Mausser

Kristina Mausser — Wed, 07 Jul 2010 17:06:55 +0000

Transcript of a Twitter discussion regarding the blog post:

>> @beantin: @dianarailton @krismausser Pyramids aren’t helping us. Web needs more ppl who are skilled at linking all the expertise horizontally

>> @beantin I agree! We need to start looking more broadly. Great video from colleague @jeffparks http://tinyurl.com/2ft56bk / cc @dianarailton

>> @krismausser @beantin @jeffparks Very nicely presented video with great insights – would like to watch it again when I have more time.

By: Kristina Mausser

Kristina Mausser — Wed, 07 Jul 2010 16:55:24 +0000

Michelle, I allude to the ever-increasing limitations of context permeated through our industry in my blog post: A Manifesto Against Plain Language. Of note is the final comparative image - how much history and legacy of meaning are we losing through our drive for less is more?

By: Kristina Mausser

Kristina Mausser — Wed, 07 Jul 2010 16:49:12 +0000

Drew and Sara, I completely agree that broader titles like “Writer” don’t help clients identify a project’s requirements beyond the simple justification for content. The “pen is mightier than the sword”, however, and a call to arms by all writers through education and awareness can only serve to identify our worth beyond words alone.

By: Michelle Manafy

Michelle Manafy — Wed, 07 Jul 2010 14:20:08 +0000

Yet as we drive towards ever shorter attention spans and shorter content in kind, we must consider where the context will come from: Links, From the best headline writers and content curators, from our socially mediated consumption…

By: IntranetLounge

IntranetLounge — Wed, 07 Jul 2010 12:14:12 +0000

Are We Not Context Strategists? – Kristina Mausser…

This article has been submitted to IntranetLounge, a website with a collection of links to the best articles about intranets…

By: Sara

Sara — Tue, 06 Jul 2010 17:18:21 +0000

Drew, I’m totally with you! All these different things keep getting lumped into the title of “writer”–print copy, web copy, content, etc.–without any recognition that there’s a difference or a level of expertise available in any one of those areas.

By: Drew Stauffer

Drew Stauffer — Tue, 06 Jul 2010 16:38:11 +0000

I like where your heading. Context does feel like it encompasses more. From my side of the fence its still hard enough getting people to understand the difference between copy and content.

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Tue, 06 Jul 2010 15:29:47 +0000

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