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	<title>Comments on: Web Content Is Not A Lifeboat</title>
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	<description>Web Content That Clicks!</description>
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		<title>By: Kristina Mausser</title>
		<link>http://digitalword.com/business-strategy/web-content-is-not-a-lifeboat#comment-17</link>
		<dc:creator>Kristina Mausser</dc:creator>
		<pubDate>Fri, 04 Dec 2009 16:01:48 +0000</pubDate>
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		<description>I&#039;m glad you found value in this blog post, Nadine.

You&#039;re right - when it comes to SEO or Social Media people tend to be myopic. The answer is never in the tool alone but in the approach it brings to your overall business online.

To quote Cicero: &quot;Never go to excess, but let moderation be your guide.&quot;</description>
		<content:encoded><![CDATA[<p>I&#8217;m glad you found value in this blog post, Nadine.</p>
<p>You&#8217;re right &#8211; when it comes to SEO or Social Media people tend to be myopic. The answer is never in the tool alone but in the approach it brings to your overall business online.</p>
<p>To quote Cicero: &#8220;Never go to excess, but let moderation be your guide.&#8221;</p>
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		<title>By: Nadine Tomlinson</title>
		<link>http://digitalword.com/business-strategy/web-content-is-not-a-lifeboat#comment-16</link>
		<dc:creator>Nadine Tomlinson</dc:creator>
		<pubDate>Wed, 02 Dec 2009 15:58:59 +0000</pubDate>
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		<description>Kristina, I&#039;m glad that you&#039;ve highlighted that balance. So many times, I&#039;ve heard persons emphasizing the message &quot;Content is King&quot; above all else, while omitting the other basics you mentioned.

I know of persons who become driven in their efforts to turn their sites into money-making ventures through SEO, but I don&#039;t recall hearing a word about online tools and value of the products/services being offered.

Sometimes we really need to go back to the basics if we want to move forward in any way. Thanks for shedding light on this topic.</description>
		<content:encoded><![CDATA[<p>Kristina, I&#8217;m glad that you&#8217;ve highlighted that balance. So many times, I&#8217;ve heard persons emphasizing the message &#8220;Content is King&#8221; above all else, while omitting the other basics you mentioned.</p>
<p>I know of persons who become driven in their efforts to turn their sites into money-making ventures through SEO, but I don&#8217;t recall hearing a word about online tools and value of the products/services being offered.</p>
<p>Sometimes we really need to go back to the basics if we want to move forward in any way. Thanks for shedding light on this topic.</p>
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