Adage:
“The pen is mightier than the sword.”

Quote:
” Writing is one of the greatest, most essential, and most powerful mediums we possess as sentient beings” Franco Ponti

Very valid points made here. Personally, I find many over think it. Twitter’s like a big room always full of people to listen/talk to. It’s an opportunity to understand what’s important to people from your area or in a particular industry.

I’ve enjoyed finding the moments where I can pair one professional with another just by paying attention. When everyone looks for a chance to help out, that’s what I find creates the biggest return on investment of time. Eventually you get that same concern shown back to you.

I’ve met some spectacular people face to face. People I never knew before Twitter. If I hadn’t have made that a goal, I can’t see Twitter ever really sticking for me.

You’re right. Keep it simple, meet new people, try to help out and be real.

@littlerandy

The reality check for Twitter is great.

I get clients that say a friend told me that I have to be on Twitter. I then ask why and they don’t really have a good reason.

I agree ,Twitter is not for everyone, the tool is free, however your time isn’t. So unless you have a good reason and the time to invest in it then don’t.

I think “value” is really the key term here.

Many professional clients are not only specialists in their respective fields but are owner/operators of their businesses too. In many cases, it’s just not feasible (time-wise) to commit to using Twitter on a regular basis.

For them, the value of their time is just as much a factor in determining the usefulness of the tool as it is in determining the benefit to clients and/or ROI.

If using Twitter is a detriment to face-to-face customer service, then bringing in new clients is counterproductive to the cost of attrition from those lost due to decreased attention.

Twitter is a communications tool and like any other tool in the marketing mix, companies need to think about their audience, the objectives for using the tool and the value using it will bring (to the target audience and to the company).