Web Content Writing
With 150 words to work with and plain language that is easy for search engines to find and target audiences to understand, web content writing takes marketing and communications messaging to a whole new level. Digitalword’s unique approach to web content writing means informative, persuasive, and engaging Web Content That Clicks!
Web Content Strategy
Digitalword believes all websites should START with a user-centered web content strategy based on solid User Experience (UX) and Information Architecture (IA) practices. A web content strategy is like a blueprint upon which to build the solid foundations for a website’s success. Identify your online target audience, create personas, develop site maps, and build wireframes to identify key content areas – it just makes strategic sense!
Digitalword partners with i.a. consultants inc., one of Canada’s leading Information Architecture firms, providing expertise in User Experience (UX) and Information Architecture (IA) strategy, including post-launch usability testing.
Internet Business Strategy
Many companies know they want a website but few clearly define its role within the greater context of traditional corporate marketing and communications objectives. Digitalword advises clients on closed-loop Internet business strategies that take into account “the bigger picture”. In determining the true purpose of your website and how it fits into your overall business operations, we can help solidify the best approach for using the web to its full advantage.
Training
Follow The UX Leader is a joint initiative between Digitalword and i.a. consultants inc. offering training and customized workshops on User Experience, Information Architecture, and Writing for the Web. For upcoming workshop dates and locations, please visit Follow The UX Leader, or follow us on Twitter @followuxleader
