Web Design
Too many web development projects start with the design and work backwards. Content is either left until the end for the organization’s staff to write, or added to the website as an afterthought to “fill” the pages created. Take away the “design” of a website, however, and what remains are the words that communicate …motivate …and inspire!
Web content is a vital, yet often overlooked, business asset that should never be left to chance. Digitalword works with clients from the outset of web design projects to identify web content goals, create User Experience (UX) and Information Architecture (IA) strategies, and collaborate with developers to integrate both the visual and verbal branding of the site itself.
Web Re-Design
Many companies automatically feel that a web redesign is in order if their website isn’t working for them. Often, the design isn’t the culprit …it’s the content! Web content not only speaks to an organization’s target audience but also provides relevant keywords for search engines like Google to find, index and rank.
With a few simple performance indicator checks, Digitalword can help you determine whether your site issues revolve around the design – or the content – and can make recommendations on the best web content approach required for realizing results. These can include web content audits, information architecture, message repositioning, organic search engine optimization (SEO), and/or web content writing.
